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True cost; Quality vs Quantity and Cost-per-wear

Posted on January 25 2018

True Cost
Quality vs Quantity and Cost-per-wear
Our store motto is quality over quantity
We much prefer to have a wardrobe full of quality, long lasting items that we love rather than stuffed with items we don't really like but bought because it was cheap. Because, if you don't really like an item, will you wear it? And if you don't wear it, was it really cheap or did you waste your money?

Buy quality and cry once, buy cheap and cry forever.

If you want to know how much an item will really be worth in your wardrobe you need to calculate the cost per wear of the garment. The true cost of an item of clothing will hinge on how often you wear it.

Cost-per-wear is the price of the item divided by the number of times it will be worn.

Logically, the worst value items have the highest cost per wear and a lower cost per wear makes a garment worth investing in, making it a highly valued purchase.

Using this concept can help you choose what to buy, what is worth investing in and how much value you are really getting from your purchase.
Let put this into cashmere terms...
If you invest $399 into a high quality classic cardigan, but plan to wear this item everyday throughout the colder half of the year, and carry it in your bag at all times.
  • Cost per wear = $399/183 days (half the year) = $2.18
  • Your cost per wear to use the highest quality, gorgeous item is only $2.18 - thats less than a cup of coffee!
  • If you compare it to some dispensable purchase from H&M that you hardly wear - say a $100 tunic jumper that you only wear once every 6 months
  • Cost per wear = $100/2 = $50
  • All of a sudden that cashmere jumper is starting to look like a pretty sweet deal.
It might turn out that the $399 jumper that you will wear for half the year is a better buy than the H&M $100 tunic jumper you can only wear twice.

As you can see, the value of your investment in a piece is in direct correlation to the quality and timelessness of said piece.
Our attitude towards buying our clothes is not about “cheap” vs “expensive” its about what item (cheap or expensive) you will get the most wear from, and makes you feel good while wearing it.

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